Print & Identity•
on January 2nd, 2009•
Client Overview
Journey Kenya has distinguished itself as the premiere, most comprehensive online booking, reservation and payment platform for Kenyan hotels and lodge facilities. Being such a successful entity, our client, needed an original, yet informal catchy logo.
Project Expectations
Being the dynamic and practical online travel agency, Journey Kenya instructed us to design a customised logo featuring elements such as:
- Unique colour scheme that avoids duplicating conventional safari hues
- Simple, tidy, yet original design that, though rugged, is stylish enough to incorporate boutique and luxury elements
- Original font style
- Adventure element elegantly incorporated into the logo theme
Project Outcome
As is our custom, we delivered a logo project that satisfied and went beyond our client’s expectations. Key highlights of the impressive logo include:
- A trendy white-lettered handwritten font that represents the adventure element specified by our client
- A roughly painted black background that conveys the rugged outlook desired by Journey Kenya
- A black and white colour scheme that satisfies our client’s desire to move away from conventional safari colours
Parting Shot
Our superb logo design work will undoubtedly continue to put Journey Kenya in the league of the leading integrated online booking and hotel price consultation agencies.
Web Design•
on January 2nd, 2009•
Client Basics
Journey Kenya – a web based tour and travel agency – is a reputable integrated lodge and hotel booking and payment facilitation firm. Our client has an up-to-date database featuring information
about a wide range of accommodation facilities.
Project Overview and Expectations
Following close consultation with our client,
Simple Alliance resolved to develop a neat, professional and user-friendly website. Our client wanted a design that features attractive tools while providing localised content to users. Basically, the Journey Kenya website was envisaged to facilitate our client’s seamless
contact with local as well as global clients. Further, the proposed site aimed to consolidate Journey Kenya’s brand identity that focuses on boutique and luxury accommodation facilities in Kenya.
Project Highlights
The Journey Kenya website features a number of significant, functional elements, including:
News; Specials; Discover; and Hotels.
Hotels
Being at the core of our client’s business, the Hotels section received adequate attention from our dedicated personnel. Simple Alliance thus subdivided the section into two parts, namely: Comprehensive Hotel and lodge data; and Online Booking and Accommodation subcomponents.
News
Undoubtedly, information is power, especially in this age of astounding dynamism. Recognising this fact, Simple Alliance incorporated a News section onto the Journey Kenya website. Within this section, users interact with current information about relevant happenings within the hospitality sector. We used a tailored word press subdirectory installation for this section.
Specials
Variety is the spice of life. Interacting with the same thing over and over – even though the interaction is exquisite – is a sure recipe for fatigue or burnout. Journey Kenya is intensely aware of this fact. To preclude the possibility of user lethargy, we thus incorporated a Specials feature onto our client’s website. Within this section, users will learn about out-of-the-ordinary customised holiday packages that involve numerous destinations and which offer varied travel experiences.
Discover
The Discover section focuses on Kenya. Here, users savour a wide array of information about the picturesque East African gem. Our client is at liberty to provide users with Kenyan travel data touching on aspects such as: activities, destinations; or experiences and activities. Our dedicated design team utilised a custom word press subdirectory installation to develop the Discover section.
Technological Input
Simple Alliance has embraced high-tech technology as is evident in the sophisticated Journey Kenya website. Major modern technology components that went into the project include:
- The reliable and flexible Windows Server R2 operating system
- The powerful Microsoft SQL Server 2008 database management system
- A secure Internet Information Services (IIS) 7.0 server
- The dynamic, structured JavaScript scripting language
- The concise and fast jQuery graphics software
- The functional, fast ASP.net 3.5 graphics software
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