Simple Alliance

Kiamaa

Recently, Simple Alliance successfully delivered on an online investment clubs project called Kiamaa. The project entailed the design and development of a website – kiamaa.com.

Project Background and Motivation

An African terminology, Kiama – sometimes Kiamaa – denotes an assembly. Currently, the term has assumed a popular connotation. Today’s colloquial ‘chamas’ are investment groupings which hold regular social meetings with the aim of contributing and pooling together financial resources. The additional ‘a’ letter – that renders ‘Kiama’ ‘Kiamaa’ – serves an emphasis role. It ascribes ‘truth’ to the Chama institution. Chama then signifies an investment group that is governed by ‘truth’. This Chama ‘truth’ beautifully ties in with the superb, unsurpassed digital records and management services rendered by Simple Alliance.

Kiamaa Website Overview

Cube Elements

Simple Alliance used rounded cubes of different sizes to represent the incremental growth of Chamas. This expansion sees Chamas develop from minions into large investment entities. The growth is facilitated by a bonding revolution as is seen in the grey-to-violet colour change.

Colour

The Kiamaa website features stylish colour, depth, and tone that give it a sophisticated look. Excellent colour and white space principles are evident in the outstanding branding appearing at the heading of this page. Further, the grey borders separating key page areas beautifully utilise grey, blue, and purple colours to highlight aesthetics as well as functionality.

Social Media Links

Being acutely cognisant of the important role played by social media in the contemporary world, we have incorporated the Facebook connect feature onto the Kiamaa website. Users desiring to link the Kiamaa website to their respective Facebook accounts can easily do so by using the relevant feature at the top right side. Through masterful utilisation of greyscale wireless icon as well as the featuring of iconic logos at the bottom right, the page allows users to conveniently link with various social networking sites.

Page Layout

On the web, space is as important as parking lots are in today’s metropolises. Consequently, we have efficiently and professionally used space on the Kiamaa website such that all essential information is featured. The website comprises well-ordered boxes that delineate key areas with grey margins that divide the Kiamaa page into three sections.
Functionality that encompasses elegance is always appealing. To this end, the flash imagery, that constitutes play, pause, and scroll capabilities, is a particularly striking feature of the Kiamaa website. Users will find this feature especially useful. A simple mouse pointer action prompts the horizontally tabulated slides to fade in or out, according to user’s desires, thereby displaying more details under the specific table item.
To the right side is the third section of the Kiamaa page. Within a translucent tab are drop-down cubon fonts which have a melange of cubes in the background. This organisation highlights the central status of social investment groups in the entire Kiamaa concept. Below these are vertically organised tabs bearing ‘Help’, ‘Information’, ‘Newsletter’, and ‘Follow’ details. Live news updates on local and international market trends are an essential for every business person. The Kiamaa page satisfies this important need by incorporating the ‘Market Information’ tab which allows business persons to receive real-time stocks, markets, and mutual funds news. This information facilitates informed investing decisions.
At the bottom of the Kiamaa page are displayed the corporate identities of Simple Alliance and Kiamaa Limited.
Indeed, rarely will users enjoy the services of an easy-to-use page as the Kiamaa page. The services offered on the page are clearly unsurpassed. The Kiamaa website really offers a revolutionary way of managing and monitoring investment clubs on the web.
To cap it all, the Kiamaa website deliberately encapsulates functional simplicity.

Features

• Officials’ Elections
• Contributions’ Tracking
• Investment Portfolio
• Member Management
• Daily Stock Price Updates
• Loan Calculator
• Chat and Online Meetings
• Online Voting

Kiamaa.com electronically avails essential information to investment clubs. It takes members through tried and tested how to invest basics. The innovative website facilitates member management, fiscal monitoring, and interactive communication. Its ground-breaking features – for example, a distinctive virtual voting system and daily stock updates – will certainly put your Chama at par with the best.

Scented Creations Identity

Identity

Project and Client Overview

Simple Alliance is pleased to announce the fruitful completion of a logo/identity design project on behalf of Scented Creations. Centred in Nairobi, Scented Creations deals in the development of aromatherapy products. The firm exclusively uses pure essential oils. In certain instances, Scented Creations uses organic essential oils.

Project Prerequisites

Simple Alliance and Scented Creations held joint talks whereby the client’s preferred brand and image were agreed upon. After developing the design synopsis, we cooperatively settled on a friendly, less corporate, and fun identity for Scented Creations. Our client mainly has female clients. This fact led us to select a logo that epitomizes feminine characters. All in all, we resolved that the Scented Creations corporate identity ought to be striking, neat, and professional looking without exhibiting a corporate outlook.

Project Outcome

Adhering to the objectives stipulated in the project outline, we developed a contemporary, tidy, and proficient corporate identity. We topped the goody bag by designing immaculate stationery for Scented Creations. This stationery includes a decent envelope and a business card. Our contented client wholeheartedly accepted our work.

Key Project Elements

Colours

We functionally used three cool feminine colours – beige, pink, and purple. These colours appear in the Scented Creations trade name, the logo, as well as in the text appearing on the stylish business card.

Font

To reflect the non-formal perspective highlighted above, we used a striking handwritten font to spell out our client’s trade name.

Logo

Simple Alliance created a lovely, neat logo comprising the outline of a female body and a lily flower. The food, aesthetic, and commercial uses of various lily varieties make the flower especially suited to our client’s corporate logo. Just like the lily serves various purposes, so does Scented Creations. Our client’s largely female clientele base is reflected in the feminine silhouette.

Letterhead

We developed a simple and immaculate letterhead that is accentuated by lively trade name calligraphy at its bottom. This fun-looking scheme complements Scented Creations’ preferred informal corporate identity.

Envelope

Shana Alexander once said that ‘Letters are expectations packaged in an envelope’. We borrow from this maxim in our creative design of the Scented Creations’ corporate identity envelope. Expectations are foreshadowed by the pink and purple colour scheme of the envelope which embodies femininity. Our client’s relaxed, informal outlook is exemplified by the peaceful letterhead and logo appearing on the top left side of the envelope.

Business Card

We developed a fitting 2-sided business card for Scented Creations. The simple card features properly ordered contact information on the front side. On the reverse side are our client’s identity elements featuring the Scented Creations logo. The purple background colour on the card’s reverse side complements our client’s letterhead. The beige front background matches the Scented Creations envelope.

Otto Mruttu

Otto Mruttu + Partners Architects is an award-winning, design-led architectural practice in Nairobi, Kenya. The practice has impressive collective expertise across a broad range of sectors and building typology, including cultural, living, workspace, hotel and leisure, education, infrastructure, logistics, business parks and major masterplanning projects both in Kenya and internationally. Site: www.ottomruttu.com Modules

• Portfolio – Categorised portfolio, richly presented using Flash Slideshow, each item managed in bespoke CMS
• Company Information – hierarchical Multi level subpages / child pages
• People – Careers, Staff and leadership
• Services – – hierarchical Multi level subpages / child pages

Technology (LAMP)

• Operating System: Linux
• Database: MySQL
• Server: Apache
• Software and Other: PHP, jQuery, JavaScript, SlideShowPro
• Custom CMS

Evamar

Evamar Holdings

Simple Alliance is proud to have added the chic Evamar Holdings website to our ever innovative project portfolio.

Client Overview

Headquartered along Nyangumi Road in Nairobi, Kenya’s capital city, our client constructs mixed use, varied sized structures. Evamar Holdings has close working ties with distinguished interior designers and architects. Aiming to deliver excellent, modern properties, our client greatly values imaginativeness and accuracy. Indeed, persons with an acute sense of style will find Evamar a useful business partner.

Project Synopsis

For the elegant Evamar Holdings, Simple Alliance developed a matching website that is not only functional, but also catchy. The ground-breaking website features equally distinctive e elements such as:

• Exciting pause and play slide show pane
• Versatile Home, Developments, and Contact Us tabs
• Interactive search menu featuring Size, Price Limit, and Development icons
• Versatile Search tab
• Comprehensive static contact details
• Brochure download tab
• Newsletter sign-up feature
• Social network link icons

Pause and Play Slide Show Pane

Seeing is believing, so the saying goes. In line with our client’s outstanding quality, Simple Alliance incorporated the slideshow feature into our client’s website. At a glance, a visitor is taken through a striking panorama of projects that highlight Evamar Holdings building principles. Portraying side and aerial views of our client’s projects, the slide show pane cannot be more comprehensive.

Versatile Home, Developments, and Contact Us tabs

We believe that proper organisation of elements permits orderly scrutiny of the items. This Simple Alliance principle is reflected in the well-ordered Home, Developments, and Contact Us tabs we have integrated into our client’s project. The user-friendly tabs direct visitors to the relevant sections of Evamar Holdings website.

Interactive Search Menu

Simple Alliance is acutely aware that user comfort is an essential quality of any website worth its salt. To this end, we have incorporated a Search option which consists of Development, Size, and Price Limit drop down icons.

Development

Under this option, the various completed projects under the Evamar Holdings portfolio are listed for user perusal.

Size

This feature provides the various development sizes in a list form. Users can scan any of the listed size categories.

Price Limit/

Simple Alliance believes that inclusivity is vital to any sustainable business. We have thus created a Price selection dropdown feature where visitors can select their preferred price range.

Search Tab

Using this feature, visitors can enter different search terms and explore our client’s website for the keyed in terminology. This tab ensures that users do not miss anything that is presented ion the Evamar Holdings website.

Contact Details

Within this section, the phone, email, and physical addresses of our client are provided. Users do not have to worry about how to contact Evamar Holdings. Further, Simple Alliance incorporated the Email a Friend and Request a Callback options in this website segment. Visitors can easily not only inform their colleagues about our client’s exquisite features, they can also ask Simple Alliance Evamar Holdings to get in touch.

Brochure Download Tab

We strongly hold that correspondence is an integral component of all progressive businesses. Adhering to this wisdom, we have availed a brochure download facility through which users can access the various publications where our client’s products are presented.

Newsletter Sign-up Feature

It is important that a business remains in constant contact with customers, prospective and existing ones. To satisfy this requirement, Simple Alliance has integrated a newsletter subscription facility into the Evamar Holdings website. This feature allows interested users to register their interest in receiving our client’s periodicals.

Social Network Link Icons

The web is today’s meeting place. Any business entity that seeks to effectively communicate with the huge web-based audience should thus have a robust web presence. Social media is an integral driver of web communication. We sincerely believe in the limitless opportunities presented by the web. To this need, has incorporated link icons to various social networking sites. The stylishness and modernity of our client is profoundly proclaimed through this contemporary outlook of the website.

Summary

Simple Alliance, your ever creative digital partner, has broken the record once again by developing a cutting-edge website for Evamar Holdings. Featuring various user-friendly, chic, and functional components, the web site reflects our client’s elegant profile. Indeed, the website is a real innovative phenomenon.

Zayari

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