Print & Identity•
on April 1st, 2011•
Identity
Project and Client Overview
Simple Alliance is pleased to announce the fruitful completion of a logo/identity design project on behalf of Scented Creations. Centred in Nairobi, Scented Creations deals in the development of aromatherapy products. The firm exclusively uses pure essential oils. In certain instances, Scented Creations uses organic essential oils.
Project Prerequisites
Simple Alliance and Scented Creations held joint talks whereby the client’s preferred brand and image were agreed upon. After developing the design synopsis, we cooperatively settled on a friendly, less corporate, and fun identity for Scented Creations. Our client mainly has female clients. This fact led us to select a logo that epitomizes feminine characters. All in all, we resolved that the Scented Creations corporate identity ought to be striking, neat, and professional looking without exhibiting a corporate outlook.
Project Outcome
Adhering to the objectives stipulated in the project outline, we developed a contemporary, tidy, and proficient corporate identity. We topped the goody bag by designing immaculate stationery for Scented Creations. This stationery includes a decent envelope and a business card. Our contented client wholeheartedly accepted our work.
Key Project Elements
Colours
We functionally used three cool feminine colours – beige, pink, and purple. These colours appear in the Scented Creations trade name, the logo, as well as in the text appearing on the stylish business card.
Font
To reflect the non-formal perspective highlighted above, we used a striking handwritten font to spell out our client’s trade name.
Logo
Simple Alliance created a lovely, neat logo comprising the outline of a female body and a lily flower. The food, aesthetic, and commercial uses of various lily varieties make the flower especially suited to our client’s corporate logo. Just like the lily serves various purposes, so does Scented Creations. Our client’s largely female clientele base is reflected in the feminine silhouette.
We developed a simple and immaculate letterhead that is accentuated by lively trade name calligraphy at its bottom. This fun-looking scheme complements Scented Creations’ preferred informal corporate identity.
Envelope
Shana Alexander once said that ‘Letters are expectations packaged in an envelope’. We borrow from this maxim in our creative design of the Scented Creations’ corporate identity envelope. Expectations are foreshadowed by the pink and purple colour scheme of the envelope which embodies femininity. Our client’s relaxed, informal outlook is exemplified by the peaceful letterhead and logo appearing on the top left side of the envelope.
Business Card
We developed a fitting 2-sided business card for Scented Creations. The simple card features properly ordered contact information on the front side. On the reverse side are our client’s identity elements featuring the Scented Creations logo. The purple background colour on the card’s reverse side complements our client’s letterhead. The beige front background matches the Scented Creations envelope.
Print & Identity•
on May 1st, 2010•
T.H.I.S is a small and rapidly growing global brand that produces fashionable, individually designed websites for hotels that are distinguished by their features, quality design, contemporary styling and elegance. Design stationery to match the glossy, exclusive style of the company website www.hotelthis.com. The logo and corporate identity design needed to be clean, professional and eye-catching, stay away from an “overly corporate” feel.
- Font: Arial
- Colours: 3 colours (2 shades of blue and variations of grey)
Logo
Technology meets the travel industry, fun yet conveys a simple message that hotelthis provides IT solutions for the hospitality industry.
Clean and simple letterhead that has a playful footer that goes along with the company website.
Envelope
Created using one of the shades of blue, includes the logo and footer in style similar to the letterhead and website.
Business Card (Front & Back)
Two sided business card, with simple back for identity and well arranged contact information on the front. Front and back done in 2 different background colours. The front background matches the letterhead and back of the business card matches the envelope.
Favicon
Simple favicon for use on the website, done in a solid blue background and includes the hotel skyline design of the logo.
Print & Identity•
on May 1st, 2010•
The
logo and
corporate identity design needed to be clean, professional and eye-catching, stay away from an “overly corporate” feel.
- Font: Lucida
- Colours: 2 colours (blue and variations of grey)
Logo
Technology meets social investing, fun yet conveys a simple message that kiamaa provides IT solutions for investment clubs.
Clean and simple letterhead that has a playful footer that goes along with the company website.
Envelope
Created using one of the shades of blue, includes the logo and footer in style similar to the letterhead and website.
Business Card (Front & Back)
Two sided business card, with simple back for identity and well arranged
contact information on the front. Front and back done in 2 different background colours. The front background matches the letterhead and back of the business card matches the envelope.
Favicon
Simple favicon for use on the website, done in a solid blue background and includes the hotel skyline design of the logo.
Print & Identity•
on May 1st, 2010•
The
logo and
corporate identity design needed to be clean, professional and eye-catching, stay away from an “overly corporate” feel.
- Font: Arial
- Colours: 2 colours (Black and White)
Logo
Technology meets the travel industry, fun yet conveys a simple message that samadari provides travel
services to the knowledgeable traveller.
Clean and simple letterhead that has a playful footer that goes along with the company website.
Envelope
Created using one of the shades of black and white, includes the logo and footer in style similar to the letterhead and website.
Business Card (Front & Back)
Two sided business card, with simple back for identity and well arranged
contact information on the front. Front and back done in 2 different background colours. The front background matches the letterhead and back of the business card matches the envelope.
Favicon
Simple favicon for use on the website, done in a solid blue background and includes the logo outline.
Print & Identity•
on February 1st, 2010•
The
logo and
corporate identity design needed to be clean, professional and eye-catching, stay away from an “overly corporate” feel.
- Font: Arial
- Colours: 2 colours (Blue and Grey)
Logo
Nice clean logo that includes an orchid
Clean and simple letterhead that has a playful footer that goes along with the company website.
Envelope
Created using one of the shades of black and white, includes the logo and footer in style similar to the letterhead and website.
Business Card (Front & Back)
Two sided business card, with simple back for identity and well arranged
contact information on the front. Front and back done in 2 different background colours. The front background matches the letterhead and back of the business card matches the envelope.
Favicon
Simple favicon for use on the website, done in a solid Dark Grey background and includes the orchid from the logo.
Print & Identity•
on January 2nd, 2009•
Client Overview
Journey Kenya has distinguished itself as the premiere, most comprehensive online booking, reservation and payment platform for Kenyan hotels and lodge facilities. Being such a successful entity, our client, needed an original, yet informal catchy
logo.
Project Expectations
Being the dynamic and practical online travel agency, Journey Kenya instructed us to design a customised logo featuring elements such as:
- Unique colour scheme that avoids duplicating conventional safari hues
- Simple, tidy, yet original design that, though rugged, is stylish enough to incorporate boutique and luxury elements
- Original font style
- Adventure element elegantly incorporated into the logo theme
Project Outcome
As is our custom, we delivered a logo project that satisfied and went beyond our client’s expectations. Key highlights of the impressive logo include:
- A trendy white-lettered handwritten font that represents the adventure element specified by our client
- A roughly painted black background that conveys the rugged outlook desired by Journey Kenya
- A black and white colour scheme that satisfies our client’s desire to move away from conventional safari colours
Parting Shot
Our superb logo design work will undoubtedly continue to put Journey Kenya in the league of the leading integrated online booking and hotel price consultation agencies.
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