Journey Kenya Web Identity Project

Web Design•on January 2nd, 2009•No Comments

Journey Kenya Website Design Project

Client Basics

Journey Kenya – a web based tour and travel agency – is a reputable integrated lodge and hotel booking and payment facilitation firm. Our client has an up-to-date database featuring information about a wide range of accommodation facilities.

Project Overview and Expectations

Following close consultation with our client, Simple Alliance resolved to develop a neat, professional and user-friendly website. Our client wanted a design that features attractive tools while providing localised content to users. Basically, the Journey Kenya website was envisaged to facilitate our client’s seamless contact with local as well as global clients. Further, the proposed site aimed to consolidate Journey Kenya’s brand identity that focuses on boutique and luxury accommodation facilities in Kenya.

Project Highlights

The Journey Kenya website features a number of significant, functional elements, including: News; Specials; Discover; and Hotels.

Hotels

Being at the core of our client’s business, the Hotels section received adequate attention from our dedicated personnel. Simple Alliance thus subdivided the section into two parts, namely: Comprehensive Hotel and lodge data; and Online Booking and Accommodation subcomponents.

News

Undoubtedly, information is power, especially in this age of astounding dynamism. Recognising this fact, Simple Alliance incorporated a News section onto the Journey Kenya website. Within this section, users interact with current information about relevant happenings within the hospitality sector. We used a tailored word press subdirectory installation for this section.

Specials

Variety is the spice of life. Interacting with the same thing over and over – even though the interaction is exquisite – is a sure recipe for fatigue or burnout. Journey Kenya is intensely aware of this fact. To preclude the possibility of user lethargy, we thus incorporated a Specials feature onto our client’s website. Within this section, users will learn about out-of-the-ordinary customised holiday packages that involve numerous destinations and which offer varied travel experiences.

Discover

The Discover section focuses on Kenya. Here, users savour a wide array of information about the picturesque East African gem. Our client is at liberty to provide users with Kenyan travel data touching on aspects such as: activities, destinations; or experiences and activities. Our dedicated design team utilised a custom word press subdirectory installation to develop the Discover section.

Technological Input

Simple Alliance has embraced high-tech technology as is evident in the sophisticated Journey Kenya website. Major modern technology components that went into the project include:

  • The reliable and flexible Windows Server R2 operating system
  • The powerful Microsoft SQL Server 2008 database management system
  • A secure Internet Information Services (IIS) 7.0 server
  • The dynamic, structured JavaScript scripting language
  • The concise and fast jQuery graphics software
  • The functional, fast ASP.net 3.5 graphics software